To get a better and more intimate understanding of the process in which livestock are raised and fed, Pollan purchases a calf from a ranch and follows its life in the feedlot. What he finds is that people will go to the very extremes to maximize the efficiency of their meat production.
Part way through the chapter Pollan outlines the digestive system of a cow and its most important feature, the rumen, which allows cattle to digest grass into protein. Though grass is the cow's natural food, we have found that feeding them corn is much more efficient and provides a higher quality cut of meat. What goes into the feed is not only corn, however. Pollan notes that liquefied fat, protein supplements, liquid vitamins, synthetic estrogen, and antibiotics are also included in the feed to increase efficiency and allow the cattle to process this food that is abnormal to them. He then describes the problems associated with this feeding method that affect not only the cattle but the environment and even the consumers. His main arguments include increased acidity in the cow's digestive system, environmental pollution, and bacteria such as E. coli.
Discussion Questions:
1. I personally like the fat on my steak, but I know a lot of people that do not like the taste of a fatty steak. If consumers do not prefer this type of meat, why is marbling so highly sought after in the industry?
2. Pollan kept mentioning that the meat industry is taking all of these extreme measures to maximize the efficiency of production. Is there a point where efficiency can no longer be increased? and what happens when we do reach that point?
Nice job summarizing the chapter, and I think you raise a particularly interesting question about what happens if/when we reach maximum efficiency. It reminds me of another question at the center of/driving the issues we're reading about, which is how food companies can continue to increase profits when customers can only eat so much food. When you've maximized consumption/demand (or, as in your question, efficiency), you have to start being competitive in other ways, and doing so raises a whole new set of issues.
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